On your side to boost your marketing capability

Companies have cut back on their own marketing training. The alternative of business school courses can be expensive and sometimes overly theoretical. As a result, you may be left to develop yourself alone. Now there is a new solution: brandgym Academy. It's like having a brand coach on your side to help you raise your marketing game.
Brand coach


This brand strategy training program is action-oriented and designed to equip you with tools, techniques and inspiration to immediately apply on-the-job. We're committed to you coming out capable of doing the following:

  • Clearly DEFINE your core business

  • Understand the RISKS of neglecting the core

  • Create a 360º INSIGHT plan to uncover truths about culture, consumers and your brand, including the latest cutting edge techniques

  • Build a comprehensive GROW the CORE plan using a series of eight growth drivers

  • Define a RENOVATION brief that balances freshness and consistency'

  • Create a REVITALISATION program to keep your core healthy

Course curriculum

  • 1

    Welcome to the course!

    • Welcome from your brandgym coach

    • Intro to the course player

    • Download Your Grow the Core TOOLKIT

  • 2


    • Kick-off

    • Fitness Check - BEFORE

    • 1A: DEFINE the Core

    • 1B: RISKS for the Core

    • 2: Core Growth DRIVERS

    • 3: RENOVATE the core

    • QUIZ

    • Fitness check - AFTER

  • 3

    Next Steps...

    • Congrats! And NEXT STEPS


    • PROGRAM EVALUATION and Feedback


the brandgym is a global team of eight senior brand coaches dedicated to helping marketing leaders create brand-led growth and was founded in 2002. We focus on three key services: brand purpose & brand positioning, growing the core and innovation to stretch brands. We work on projects around the world from bases in the London, Amsterdam, Bangalore, Buenos Aries and Mexico City. brandgym Academy is our new online, on-demand marketing training platform.
brandgym global team


A series of acclaimed, best-selling branding books used 'on the job' by marketing teams to boost performance and also recommended by leading business schools including London Business School, INSEAD and Tuck. A great way to prepare for your Mastering Brand Growth marketing training. (NOTE: all participants get a copy of the latest brandgym book)
brandgym books