GROW THE CORE
Short course to focus on your core business for brand success. Learn how to define the core, grow it using 8 core drivers and then constantly renovate it. £95+VAT ($160 inc. VAT), refunded if you go on to buy the full MBG program
This brand strategy training program is action-oriented and designed to equip you with tools, techniques and inspiration to immediately apply on-the-job. We're committed to you coming out capable of doing the following:
Clearly DEFINE your core business
Understand the RISKS of neglecting the core
Create a 360º INSIGHT plan to uncover truths about culture, consumers and your brand, including the latest cutting edge techniques
Build a comprehensive GROW the CORE plan using a series of eight growth drivers
Define a RENOVATION brief that balances freshness and consistency'
Create a REVITALISATION program to keep your core healthy
Welcome from your brandgym coach
Intro to the course player
Download Your Grow the Core TOOLKIT
Kick-off
Fitness Check - BEFORE
1A: DEFINE the Core
1B: RISKS for the Core
2: Core Growth DRIVERS
3: RENOVATE the core
QUIZ
Fitness check - AFTER
Congrats! And NEXT STEPS
BLOG READING
PROGRAM EVALUATION and Feedback