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WHAT is the MASTERING BRAND GROWTH PROGRAM?

"A strategic, insight-led and highly practical approach to making marketing pay.” Yann Lacrampe Marketing Director, United Biscuits France

MBG is designed to BOOST your BRAND GROWTH CAPABILITY: participants' confidence levels increase by +90% on average over the 8 weeks. Led by brandgym founder David Taylor, named one of the world’s 50 leading marketing thinkers (CIM). The program is built on powerful principles and practical tools, proven on hundreds of consulting projects for global brands and MBA/Executive training courses at London Business School.

A PRACTICAL PROGRAM, PROVEN to ADD VALUE for PARTICIPANTS

"My confidence in brand growth has sky-rocketed. Any marketer, no matter how advanced, would benefit from this program.” Georgina Willows Brand Manager, AB InBev

The world's most PRACTICAL brand strategy training program: this is our ambition. You finish the program with a comprehensive brand toolkit and ready-to-use action plan for YOUR brand. Positive feedback from our 250+ participants to date includes an industry-leading Net Promoter Score (NPS) of +70: higher than Apple's score!

Personal interaction with a global branding expert

The Mastering Brand Growth program combines world class on-demand content AND live Zoom workshops with your program coach, David Taylor, named one of the world's 50 leading marketing thinkers (CIM). Each cohort is capped at 40 people to allow personal interaction with David and your fellow participants.
Interactive zoom workshops

WHAT WILL YOU GET OUT?

This brand strategy training program is action-oriented and designed to equip you with tools, techniques and inspiration to immediately apply on-the-job. We're committed to you coming out capable of the following:

  • Set a clear brand and business AMBITION that guides the brand strategy process

  • Design the optimum PORTFOLIO strategy that focuses time, talent and money on the biggest growth opportunities

  • Create a 360º INSIGHT plan to uncover truths about culture, consumers and your brand, including the latest cutting edge techniques

  • Build a comprehensive GROW the CORE plan using a series of eight growth drivers

  • Craft a compelling brand PURPOSE & POSITIONING to inspire and guide effective marketing and align the whole business

  • Develop and prioritise innovation ideas to STRETCH you brand strategically

  • Create a turbo-charged MARKETING PLAN with a series of 'chapters' that bring your brand story to life

  • Pull all of the above into a comprehensive BRAND GROWTH plan

MASTERING BRAND GROWTH PROGRAM PARTICIPANTS

250 participants have completed the program, coming from 20 different countries, from leading companies across sectors.

What participants say

Excellent combination of state-of-the-art marketing principles with practical examples and real life application

Christian Stindt, Marketing Director, Jägermeister UK

"An excellent online course that will challenge you to re-think everything you think you know and walk away with tools that will have an effect on your work immediately."

A strategic, insight-led and practical approach to making marketing pay

Yann Lacrampe, Marketing Director, United Biscuits France

"Happy to have completed Brandgym's top-class Master Brand Growth program. I recommend it to anyone interested in taking a strategic, insight-led and highly practical approach to make marketing pay."

My confidence in brand growth has sky-rocketed! Any marketer, no matter how advanced, would benefit from this program

Georgina Willows, Brand Manager, AB InBev

"Thank you David Taylor for one of the most amazing courses: absolutely phenomenal! It has taught me so many approaches to mastering brand growth I will use throughout my career”

A mind-opening way to learn new trends & tools and re-think the fundamentals that matter

Tunahan Kafa, Global Brand Manager, Tadım

"Even after leading brands across various industries for many years, it was really mind opening and valuable for me to learn new trends & tools across different sectors and step back to re-think on the fundamentals that matter."

If you’re in the business of building brands, then this program is a must!

Kurt Josie Head of Strategy, draftLine AB InBev

“Just completed this awesome masterclass in Brand Growth! What a journey of learning this has been! If you are in the business of building brands, then this program is a must!”

Fresh, battle-tested approaches for my annual brand planning

Brian Durin, Head of Marketing, Kimberly Clark

"What I found most surprising was the amount of 'incremental learning' I got out of it, even after soaking up marketing effectiveness evidence from Byron Sharp, Mark Ritson, et al."

Incredibly enjoyable and informative. Can't wait to put all my learning into practice!

Pam Digva Co-founder, Sauce Shop

"I am so proud to have completed the brandgym Mastering Brand Growth Program! It was great to focus on my own professional development and connect with some great people."

Amazing, inspiring and thought-provoking on-demand modules and interactive sessions

Claudia Schmid, Product Owner - ZX, AB InBev

"This course has taught me how to become more confident to build a brand-led growth plan and how to ask and answer the right questions. Very excited to put my learnings into actions."

Great balance of brand strategy frameworks and concrete examples

Thomas Devroe, Senior Marketeer Entertainment, Telenet

"Thanks David Taylor for 8 inspiring weeks on the Mastering Brand Growth Program! Great balance between frameworks to get a helicopter view and concrete examples: tangible enough to start applying in the day-to-day."
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FREE PREVIEW LESSON

BRAND-LED BUSINESS

ACCREDITED WITH 25 CPD HOURS

The Mastering Brand Growth program has been through a rigorous, independent accreditation process, carried out by CPD Standards. Upon successful completion of this marketing training, course participants will be issued with a CPD Certificate showing the 25 hours of CPD activity that have been undertaken.
CPD Accredited course

PRICING

The price you will see on the enroll and pay page is the $ price including all taxes. For sign-ups of multiple participants in the UK, we can invoice with a price excluding and including VAT.

BRANDGYM BOOSTER CONTENT

Additional content to complement your marketing training, helping you stay sharp and stay ahead of the game

  • the brandgym blog

    A top 60 global branding blog: searchable data base of 1.400+ case studies, updated weekly to keep you up-to-date

  • 50 one-page postcards

    50 one page visual brand growth stories to print out and share, or to use in workshops and meetings

  • 30 template toollkit

    Comprehensive brand growth toolkit to download and use on your own business

FAQs

  • Is there an opportunity for interaction?

    A key difference vs some other programs are five live, interactive Zoom video sessions with your brandgym coach and fellow participants. These allow you to connect with people from your cohort and work together on how to apply the principles and tools.

  • How much time do I need for each module?

    Each weekly module takes roughly 2 hours, to do when you want each week, split between online content and quick exercises to apply the principles on a brand of your choice as you go. There is a quick 'fitness check' before and after each module, so you can see your progress. Follow-up reading of several blog posts allows you to further explore the key themes with contemporary examples.

  • Is there an exam at the end of the program?

    This is a practical program rather than a theoretical course. There are mini quizzes to check understanding, but the program ends with a brand growth plan, not an exam.

  • Can the program be customised?

    For team sign-ups of 20+ participants, there's an opportunity to have a company-specific program, with your own exclusive interactive Zoom workshops. For bigger groups of 30+ you can also add additional content, such as "What does this means for us?" sections.

  • How often is the program updated?

    The program is built in a modular way so we can regularly update it with contemporary, cutting edge case studies that keep you up to speed with developments in marketing and branding.

  • Do I get a certificate at the end?

    You sure do! On completion you will become a certified Master of Brand Growth, with the program having been independently and rigorously reviewed by CPD Standards. The course qualifies for 25 CPD hours.

ABOUT THE BRANDGYM ACADEMY

the brandgym is a global team of senior brand coaches dedicated to helping marketing leaders create brand-led growth, founded by David Taylor in 2002. brandgym Academy is our global centre for research, development and learning, including the MBG program. The program's principles and tools build on learning from 1,000+ real-life projects, our annual research programs, our top 60 global branding blog and constant scanning of external best practice.
brandgym global team

BRANDGYM BOOKS

A series of acclaimed, best-selling branding books used 'on the job' by marketing teams to boost performance and also recommended by leading business schools including London Business School, INSEAD and Tuck. A great way to prepare for your Mastering Brand Growth program. All participants get a copy of the latest brandgym book.
brandgym books