This brand strategy training program is action-oriented and designed to equip you with tools, techniques and inspiration to immediately apply on-the-job. We're committed to you coming out capable of doing the following:
Set a clear brand and business AMBITION that guides the brand strategy process
Design the optimum PORTFOLIO strategy that focuses time, talent and money on the biggest growth opportunities
Create a 360º INSIGHT plan to uncover truths about culture, consumers and your brand, including the latest cutting edge techniques
Build a comprehensive GROW the CORE plan using a series of eight growth drivers
Craft a compelling brand PURPOSE & POSITIONING to inspire and guide effective marketing and align the whole business
Develop and prioritise innovation ideas to STRETCH you brand strategically
Create a turbo-charged MARKETING PLAN with a series of 'chapters' that bring your brand story to life
Pull all of the above into a comprehensive BRAND GROWTH plan
Over 20 years the brandgym consulting and marketing training programs have equipped marketers with principles, tools and inspiration to drive growth for their brands and for themselves, with many progressing from junior roles to CMO and CEO positions.
A key difference vs some other programs are five live, interactive Zoom video sessions with your brandgym coach and fellow participants. These allow you to connect with people from your cohort and work together on how to apply the principles and tools.
Each weekly module takes roughly 2 hours, to do when you want each week, split between online content and quick exercises to apply the principles on a brand of your choice as you go. There is a quick 'fitness check' before and after each module, so you can see your progress. Follow-up reading of several blog posts allows you to further explore the key themes with contemporary examples.
This is a practical program rather than a theoretical course. There are mini quizzes to check understanding, but the program ends with a brand growth plan, not an exam.
For team sign-ups of 20+ participants, there's an opportunity to have a company-specific program, with your own exclusive interactive Zoom workshops. For bigger groups of 30+ you can also add additional content, such as "What does this means for us?" sections.
The program is built in a modular way so we can regularly update it with contemporary, cutting edge case studies that keep you up to speed with developments in marketing and branding.
You sure do! On completion you will become a certified Master of Brand Growth, with the program having been independently and rigorously reviewed by CPD Standards. The course qualifies for 25 CPD hours.
