Boost your brand growth know-how and create an action plan for YOUR brand. Online marketing training program with an NPS of 70. World-class, on-demand content AND live Zoom workshops. Program starts Oct 21. £995+VAT ($1,695 inc VAT)
Our ambition is to be the most PRACTICAL online marketing program, not the biggest: each cohort is capped at 40 people to allow personal interaction with your program coach. Feedback so far shows we're on the right track, with an industry-leading Net Promoter Score (NPS) which is higher than Apple's score!
Developing marketing capability today is not easy...
... companies have cut back on their own marketing training. The alternative of business school courses can be expensive and sometimes overly theoretical. As a result, you may be left to develop yourself alone. Now there is a new solution: the brandgym Mastering Brand Growth program. It's like having a brand coach on your side to help you raise your marketing game.
The Mastering Brand Growth program combines world class on-demand content AND live Zoom workshops with your brandgym coach, David Taylor. You finish the program with a comprehensive growth strategy and ready-to-use action plan for YOUR brand. Our program NPS score of 80 beats the UK's biggest online marketing program.
This brand strategy training program is action-oriented and designed to equip you with tools, techniques and inspiration to immediately apply on-the-job. We're committed to you coming out capable of doing the following:
Set a clear brand and business AMBITION that guides the brand strategy process
Design the optimum PORTFOLIO strategy that focuses time, talent and money on the biggest growth opportunities
Create a 360º INSIGHT plan to uncover truths about culture, consumers and your brand, including the latest cutting edge techniques
Build a comprehensive GROW the CORE plan using a series of eight growth drivers
Craft a compelling brand PURPOSE & POSITIONING to inspire and guide effective marketing and align the whole business
Develop and prioritise innovation ideas to STRETCH you brand strategically
Create a turbo-charged MARKETING PLAN with a series of 'chapters' that bring your brand story to life
Pull all of the above into a comprehensive BRAND GROWTH plan
BRANDGYM TRAINING CLIENTS
Over 20 years the brandgym consulting and marketing training programs have equipped marketers with principles, tools and inspiration to drive growth for their brands and for themselves, with many progressing from junior roles to CMO and CEO positions.
The price you will see on the enroll and pay page is the $ price including all taxes. For sign-ups of multiple participants in the UK, we can invoice with a price excluding and including VAT.
The Mastering Brand Growth program has been through a rigorous, independent accreditation process, carried out by CPD Standards. Upon successful completion of this marketing training, course participants will be issued with a CPD Certificate showing the 25 hours of CPD activity that have been undertaken.
Additional content to complement your marketing training, helping you stay sharp and stay ahead of the game
the brandgym blog
A top 60 global branding blog: searchable data base of 1.400+ case studies, updated weekly to keep you up-to-date
50 one-page postcards
50 one page visual brand growth stories to print out and share, or to use in workshops and meetings
30 template toollkit
Comprehensive brand growth toolkit to download and use on your own business
Is there an opportunity for interaction?
A key difference vs some other programs are five live, interactive Zoom video sessions with your brandgym coach and fellow participants. These allow you to connect with people from your cohort and work together on how to apply the principles and tools.
How much time do I need for each module?
Each weekly module takes roughly 2 hours, to do when you want each week, split between online content and quick exercises to apply the principles on a brand of your choice as you go. There is a quick 'fitness check' before and after each module, so you can see your progress. Follow-up reading of several blog posts allows you to further explore the key themes with contemporary examples.
Is there an exam at the end of the program?
This is a practical program rather than a theoretical course. There are mini quizzes to check understanding, but the program ends with a brand growth plan, not an exam.
Can the program be customised?
For team sign-ups of 20+ participants, there's an opportunity to have a company-specific program, with your own exclusive interactive Zoom workshops. For bigger groups of 30+ you can also add additional content, such as "What does this means for us?" sections.
How often is the program updated?
The program is built in a modular way so we can regularly update it with contemporary, cutting edge case studies that keep you up to speed with developments in marketing and branding.
Do I get a certificate at the end?
You sure do! On completion you will become a certified Master of Brand Growth, with the program having been independently and rigorously reviewed by CPD Standards. The course qualifies for 25 CPD hours.
ABOUT THE BRANDGYM
the brandgym is a global team of eight senior brand coaches dedicated to helping marketing leaders create brand-led growth and was founded in 2002. We focus on three key services: brand purpose & brand positioning, growing the core and innovation to stretch brands. We work on projects around the world from bases in the London, Amsterdam, Bangalore, Buenos Aries and Mexico City. brandgym|Academy is our new online, on-demand marketing training platform.
A series of acclaimed, best-selling branding books used 'on the job' by marketing teams to boost performance and also recommended by leading business schools including London Business School, INSEAD and Tuck. A great way to prepare for your Mastering Brand Growth marketing training. (NOTE: all participants get a copy of the latest brandgym book)